AMI RAY

Hi! I’m Ami Ray a multidisciplinary designer based in Birmingham with a passion for type design, motion and branding. I recently completed my BA in Graphic Communication and I’m now pursuing an MA in Visual Communication. I’m always looking for new ways to expand my skillset and bring a fresh perspective to design projects.

LETS KEEP IN TOUCH!

EMAIL: amiraydesign@outlook.com
INSTAGRAM: @amiraydesign

LINKEDIN: Ami Ray
02.NOW 

Typeface & Zine
Type Design | Art Direction
2024

NOW is a contemporary typeface inspired by the aesthetics of digital environments. Designed in four distinct weights with multiple display variations, it explores the interplay between modern tech and the typographic form. 

NOW functions as a cohesive visual identity which allows it to adapt seamlessly across mediums. To highlight its full range, a thorough & comprehensive type specimen was also designed and developed. This specimen not only celebrates the typeface’s structural and stylistic variations but also reinforces the consistency and strong 
art direction.