Conceptualized and designed a hypothetical campaign for Gentle Monster, bringing inspiration from all current contemporary design trends. 

Utilised Midjourney to experiment with AI-generated photography and video, resulting in a dynamic and innovative aesthetic. The project demonstrates a strong sense of layout, art direction, and visual storytelling, highlighting an ability to merge innovation with brand orientated creativity.

NOW is a contemporary typeface inspired by the aesthetics of digital environments. Designed in four distinct weights with multiple display variations, it explores the interplay between modern tech and the typographic form. 

NOW functions as a cohesive visual identity which allows it to adapt seamlessly across mediums. To highlight its full range, a thorough & comprehensive type specimen was also designed and developed. This specimen not only celebrates the typeface’s structural and stylistic variations but also reinforces the consistency and strong 
art direction.

Assemblage is an MA work in progress graduate show that I art directed and designed, overseeing the project from initial concept through to final execution. The exhibition showcased student work curated and spatially organised by me, creating a cohesive visual experience that emphasised both individual students and a collective identity.

Featured in the show were 50 analogue collages designed by me that each showcased a different curated composition that combined elements from multiple students work to create a standalone piece. I also designed a range of supporting assets, including large scale A0 prints, motion graphics, and takeaway postcards, all contributing to the Assemblage brand identity. In addition to leading the design direction, I managed the setup and physical installation, ensuring that every aspect of the experience aligned with the aesthetic and the brand identity.

Run Offline is a conceptual pop-up shop imagined as a Nike initiative, that is designed to encourage people to disconnect from their screens and engage more with the world around them. The project promotes a digital detox by inviting participants to
reconnect with their physical environment especially through movement and exercise in nature. 

Developed as a fully analogue campaign, Run Offline explores how the brand might communicate without relying on digital platforms. All promotional materials were envisioned using only traditional, paper based methods, reinforcing the project’s core message which is disconnection from the real world. 

DesignTab is an annual publication celebrating depth of research and visual thinking within present day design. DesignTab 2023 was the first edition, which established the tone and visual direction for future issues. Curated as a Music Edition, this first edition explored the research and creative outcomes of five students, who each have investigated a unique area of the music landscape. 

My role was the art direction and design of the publication, overseen closely by tutors. In addition to shaping the visual identity and layout of the publication, my role also included overseeing print production which ensured that artwork and content were accurately represented through the final printed copies.